For example, pop the Smart Brick in the new Darth Vader toy, and you’ll hear his famous voice during battles. Move the Smart ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...

LEGO has delivered some incredibly creative sets over the years, but its latest innovation is easily one of its biggest innovations yet, and the sky is the limit regarding how it can impact sets in ...

The phone-locking device could be a game changer if you’re trying to limit your screen time Written By Written by Staff Editor, Buy Side Madeline Diamond is a staff writer and editor for Buy Side, ...