QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

With the potential to enhance the customer experience and increase brand recognition, QR codes have become a popular marketing tool The widespread use of QR codes has increased consumer familiarity ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. In the era of ubiquitous smartphones and omnichannel social media ...

QR code tech, which exploded during the pandemic as businesses searched for hygienic alternatives to physical touchpoints, continues to grow in popularity, particularly across sectors such as ...