Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

"Customer" — one word that conveys the most important part of any business. Everything in the business world revolves around customers. We care about the number of customers, their loyalty to a brand ...

With the right mindset, your teams can develop software that delivers memorable customer experiences and creates long-term brand loyalty. When developing customer-facing software, the end-users’ ...

It’s high time that, in the changing business world at much rapid pace, organizations have the main challenge to adapt and stay relevant with understanding the customer. They are currently challenged ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a ...