Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

In today’s performance-driven digital landscape, knowing what’s working—and why—is essential. In this webinar with FunnelFuel, we explore how to harness predictive analytics, unify data with customer ...

From understanding consumer behaviour to optimising parcel delivery routes, data analytics applications have become embedded in everyday life for many people and businesses. But underpinning the ...

Data science and data analytics: people working in the tech field or other related industries probably hear these terms all the time, often interchangeably. However, although they may sound similar, ...

It comes as no surprise to anyone in the business world that companies are increasingly relying on data for everything they do. According to IDC, more than 80% of an organization's data will be ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...