When founders tell me they “don’t have time” for thought leadership, I usually ask one question: If your ideal client were choosing between you and a competitor tomorrow, what would they find about ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. When founders tell me they “don’t have time” for thought ...