Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

Plan ahead for success — build out a calendar for the year ahead to give yourself ample time to develop promotions, secure necessary materials and generate buzz. Create targeted promotions for a ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Forbes contributors publish independent expert analyses and insights. I write about small business lending, fintech, and economic growth. Small Business Saturday on Nov. 29, 2025, is your chance to ...