Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new ...

We’re operating in an era of heightened data privacy, where governments around the world are putting new limits in place on how organizations collect and use personal data. These laws have sweeping ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Optimove is out with this year’s marketing fatigue report. And there is little good news in it for email marketers, although there is some. The good news is that 59% of consumers prefer email as a ...

2025 was the year of the Silent Opt-In. You see, Big Tech rolled out massive AI updates, and in many cases, they automatically signed you up to donate your personal data to train their algorithms and ...

Another day, another “feature” turned on in a load-bearing app that you might want to turn off. For Gmail users, there is an automatic opt-in that may allow Google access to your emailed data (think: ...

On September 29, 2024, California Governor Gavin Newsom signed AB 1824 into law, amending the California Consumer Privacy Act (CCPA) to require entities involved in ...

A recent and far-reaching decision by the Italian Data Protection Authority (Garante) has significantly altered the rules governing marketing privacy consent in Italy, introducing a potential ...