Opinions expressed by Entrepreneur contributors are their own. Consumers find push notifications highly valuable. Want proof? Seventy-six percent of 18 to 34 year olds have enabled push notifications ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Numerous iOS apps are using background processes triggered by push notifications to collect user data about devices, potentially allowing the creation of fingerprinting profiles used for tracking.

SMS still matters in the age of smartphones! SMS provides an easy and immediate way to interact with customers directly in their personal message application. But if done incorrectly, you run the risk ...

Push notifications are the alerts that apps send to your phone or computer even when the apps aren't open. Often appearing at the top or side of your screen, nearly every popular app uses push ...

Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – ...