Small business Saturday has quickly gained popularity in the United States as a measured response to concerns about the over-the-top commercialism of Black Friday. Since its founding by American ...

Small Business Saturday encourages shoppers to support local and up-and-coming retailers. Deals are available across various categories, including beauty, fashion, and home goods. Many small ...

After many Americans go big for Thanksgiving and Black Friday, the Saturday that follows has become the moment to shop small. Observed annually during the first weekend after Thanksgiving, Small ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. November 29, 2025, is Small Business Saturday. This ...

Owner of SCOUT of Marion and Scribe Stationer, Nikki Kettlekamp, helps Joni Witzel, of Marion, find an item in SCOUT of Marion in Marion on Wednesday, Nov. 19, 2025. Witzel said she enjoys shopping ...

Downtown Fort Pierce small business owners are gearing up for Small Business Saturday, also known as Shop Small Saturday, and one local shopper could win big. Abbigail Gunther is the owner of The ...