Nike will have a performance innovation and sports research lab within the Arthur M. Blank U.S. Soccer National Training ...

Sports Innovation Lab is a data, analytics, and insights leader trusted by global advertisers and sports bodies to deliver precision media targeting and optimize sponsorship strategy. The acquisition ...

TORONTO--(BUSINESS WIRE)--The Future of Sport Lab proudly celebrates its 10th year of driving sportstech innovation with the launch of its 2025 Canadian sport incubator program. Sport tech startups ...

For decades, access to sports has been limited for many communities of color, with barriers often extending beyond the playing field. This year, adidas is taking another step toward dismantling those ...

Arriving at the LeBron James building on the Nike Campus in Beaverton, Oregon, which houses the massive Nike Sports Research Lab (NSRL), I’m reminded that Nike has always been a bit of a tech company, ...

NEW YORK — Today, Sportico and Athena Elite Sports announced the launch of Next Gen Sports Lab, a summer program designed to immerse high school students in the dynamic world of professional sports.

SAVAGE, Minn. — Softball is skyrocketing in popularity across the U.S. right now, and along with that, the dreams of young players hoping to play in college. According to the NCAA, the number of ...

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