In the ever-evolving business world, companies often find themselves at a crossroads, where sticking to the status quo no longer guarantees success. At such moments, a strategic shift becomes ...

If there’s one area of social media seeing real innovation, it’s the use of geolocation. As the integration of location-based services and marketing is still so young, we are constantly seeing new, ...

Many individuals and entrepreneurs set up trusts to protect their assets. A business trust can also reduce personal liability and offer greater privacy than a limited liability company (LLC) or ...

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Whether you want to create the next unicorn startup or lay the groundwork for a successful and sustainable business, the process starts with your business plan. Every business plan should include the ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Choosing the right Microsoft Dynamics 365 implementation partner is as critical as choosing the platform. This guide explains ...

Back in May we wondered aloud what would happen if small businesses accepted online feedback instead of reviews. What’s the problem with review sites? Here’s three of them: 1. The “extortion” argument ...