Google is rolling out what it says is the biggest overhaul of Google Analytics in nearly a decade. The revamped platform features new machine learning capabilities, unified app and web reporting, ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google has scored a major coup with the release of Google Analytics. In the spirit of helping webmasters and search marketers move site visitors into converted site users, Google is offering its ...

Google’s experiment with selling and measuring TV ads on the Dish satellite network just got a lot more interesting. A month ago, Google incorporated the ability to buy TV ads into AdWords. Now, it is ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 day 8 hours ago 1 day 9 hours ago By Brian Bonilla - 1 day 9 hours ago By Bradley Johnson - 1 day 11 hours ago By Katherine Davis ...

In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google Inc.s free Web site traffic analysis feature ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. A lot has happened in Web analytics this week. Less than a ...

Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...

As a web user, you have no way of preventing website owners from collecting information about you. One of the best tools for them to do that is Google Analytics -- but that's about to change. Google ...