Why selling high-value tires is difficult for dealers and how education, empathy, and process help overcome price resistance.

K&M Tire and Zurcher Tire announced a strategic merger beginning Feb. 1, 2026, expanding distribution while maintaining ...

According to many battery manufacturers, 25% of batteries on the road have static voltages or the cranking amps are below ...

According to the companies, this marks the third consecutive year of collaboration between Yokohama Rubber and HRT.

Triangle Tire plans a $462 million investment to build a Cambodia tire plant supplying global and U.S. markets.

Customer reviews for auto repair shops influence trust, visibility and foot traffic more than any other marketing tool.

Goodyear said David Cichocki will join the company as managing director, Americas, and chief sales officer, Americas Consumer ...

BKT Foundation CSR efforts are recognized at Tata Memorial Hospital for long-term support of cancer care and infrastructure.

TIP-backed research confirms improved Py-GC/MS method for accurately measuring tire and road wear particles in the ...

Yokohama said its Advan V61 tires are selected as OE for the Toyota RAV4 hybrid, supporting global launch models.

Yokohama Tire plans to reduce production at its Salem plant, resulting in layoffs and a potential closure by 2026.

Continental tire wear research shows 11% less abrasion through testing, new technology, and industry collaboration.