The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

This integration ensures cleaner data at the start of the process, stronger automation throughout the workflow, and a ...

Yottaa, the leading cloud platform for accelerating and optimizing eCommerce experiences, today announced the launch of its ...

Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...

TriNetX, driven by its vision of a connected world where data and intelligence power improved human health, today announced ...

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OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Learn how Attribute-Based Access Control (ABAC) works with detailed policy examples for enterprise SSO, CIAM, and Zero Trust security architectures.

CRMwHATA integrates the WhatsApp Business API with other digital channels such as Facebook, Instagram, Telegram, and web chat ...

Navigate to the Management section and click on Settings. Look for the HTTP API section where you'll find your Server Access ...