Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

This integration ensures cleaner data at the start of the process, stronger automation throughout the workflow, and a ...

Yottaa, the leading cloud platform for accelerating and optimizing eCommerce experiences, today announced the launch of its ...

Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...

Binance founder says AI will transform crypto. Stablecoins part of that transformation, Circle CEO says. Top areas include AI ...

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OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Learn how Attribute-Based Access Control (ABAC) works with detailed policy examples for enterprise SSO, CIAM, and Zero Trust security architectures.