Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

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OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

An AI that can be interrupted allows for efficiency. A customer can cut off a long legal disclaimer by saying, "I got it, move on," and the AI will instantly pivot. This mimics the dynamics of a ...

OpenAI testing ads in ChatGPT marks a significant shift for one of the world’s most widely used AI products, which boasts ...

Building a startup has always been a hero’s journey. You start with ambition, pressure and a narrow window to prove you matter. What’s changed is the toolset.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched Personal Intelligence in AI Mode ...

After a two-week testing phase, Pi Network’s update that upgrades its privacy protocol, X-Ray, and reduces developer payment ...

Flipper launches upgraded AI DEX aggregator on Solana with smart routing, limit orders, and non-custodial swaps.

The framework covers through four key steps: assessing risks and setting limits on agents’ powers, ensuring human accountability at critical points, applying technical controls throughout the agent’s ...