The United States Patent and Trademark Office (USPTO) designated four decisions as precedential and nine decisions as ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

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Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...

What truly distinguishes Sturbridge from other antique destinations is its democratic approach to collecting. While some ...

Trusts & Estates Editorial Advisory Board Members share their views.

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has created ...

In these days of budget cuts and profit woes, even the most hardened of advertisers are wondering about whether to invest in advertising. Hesitancy stems not only from leaner profits making ...

AI is transforming the advertising and marketing industries. Startups developing tools such as AI agents and AI-generated video platforms are raising millions. Take a look at the pitch decks of 14 ...

Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...