Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

Hillman highlights Teradata’s interoperability with AWS, Python-in-SQL, minimal data movement, open table formats, feature ...

OpenAI’s internal AI data agent searches 600 petabytes across 70,000 datasets, saving hours per query and offering a blueprint for enterprise AI agents.

This is going to sound strange, but one of the things I like about tuning Power BI DirectQuery semantic models is that their generally-slower performance and the fact you can see the SQL queries that ...

Abstract: Efficient SQL Query Optimization (QO) is a fundamental aspect of database management systems, aimed at enhancing query performance and reducing resource consumption typically involves ...

One very common cause of Power BI performance problems is having a table with a large number of rows on your report. It’s a problem I wrote about here, and while I used an Import mode for my example ...

DBeaver is a free, open-source, cross-platform SQL client and database administration tool. It is designed to support a wide variety of SQL and NoSQL databases, including MySQL and PostgreSQL. Its key ...