Human interaction 🤝 emotional individualisation. The new BMW iDrive creates a holistic digital experience. An intuitive UI/UX design utilises lights, sounds and our latest digital features to create a seamless interplay of human interaction and individualisation. Discover the new BMW Vision Neue Klasse X here: https://b.mw/96qI #BMWGroup #BMW #THEVisionNeueKlasseX #NeueKlasse #digitalisation | BMW Group

2.5K reactions · 137 shares | "Hands on the wheel, eyes on the road" 﫵 Enter a new era of human machine interaction. The revolutionary BMW Panoramic iDrive underpinned by the in house developed Operating System X combines connectivity, performance, and emotion into a seamless and intuitive journey. Find out more about the development and the ideas behind this new in-car experience: https://b.mw/4qccD #BMWGroup #NeueKlasse #BMWiX3 | BMW Group | Facebook